Once again, I’m finding something subtly humorous to your work. I suppose it is this repetition of the utterly mundane, laundry detergent, deliberately photographed and then warped in to this kind of magical pastel land, which is what I think a lot of detergent ads go for. So I think this soft light, unexpected for fluorescents, gives it this silly (meaning kitschy, but more sentimental) nostalgia that demands us, the viewer, to focus on the context and subject. Also, nice exploration of an alternative landscape. Like looking at rows of a field, but instead its industrial/commercial. The format also makes me notice symmetry, and the small ways the composition is asymmetrical. I find the whole thing pleasing/calming, but unsettling in a why because of the utter ordinariness of what I am looking at
As we talked about in class, I wonder how or whether the manipulation should be included, pushed further, etc. I think the subtlety of your current image is very intriguing. Only upon looking close-up do we realize it's not linoleum. However, the scattered leaves induce us to look closely. I think if you were to change the scale of your print this subtlety would change dramatically as well.
I like the image as a sort of microcosm of the grocery store, but one which is blown into macro-proportions through your framing and your shot. I think you could take this further with even more accurate framing.
Also, I think the human presence in your photo plays a huge role. If you were to increase the presence of nature, would you take the person out? You could go to a weird post-apocalyptic dystopia if you removed the person and have nature overtaking the cleaning aisle.
2 comments:
Once again, I’m finding something subtly humorous to your work. I suppose it is this repetition of the utterly mundane, laundry detergent, deliberately photographed and then warped in to this kind of magical pastel land, which is what I think a lot of detergent ads go for. So I think this soft light, unexpected for fluorescents, gives it this silly (meaning kitschy, but more sentimental) nostalgia that demands us, the viewer, to focus on the context and subject. Also, nice exploration of an alternative landscape. Like looking at rows of a field, but instead its industrial/commercial. The format also makes me notice symmetry, and the small ways the composition is asymmetrical. I find the whole thing pleasing/calming, but unsettling in a why because of the utter ordinariness of what I am looking at
So obsessive compulsive. I like it.
As we talked about in class, I wonder how or whether the manipulation should be included, pushed further, etc. I think the subtlety of your current image is very intriguing. Only upon looking close-up do we realize it's not linoleum. However, the scattered leaves induce us to look closely. I think if you were to change the scale of your print this subtlety would change dramatically as well.
I like the image as a sort of microcosm of the grocery store, but one which is blown into macro-proportions through your framing and your shot. I think you could take this further with even more accurate framing.
Also, I think the human presence in your photo plays a huge role. If you were to increase the presence of nature, would you take the person out? You could go to a weird post-apocalyptic dystopia if you removed the person and have nature overtaking the cleaning aisle.
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